Okay people let’s talk acronyms. Yes, they make writing long, convoluted terms much easier. However, while we may think we sound smarter filling our conversations with acronyms, I tend to think it doesn’t exactly work like that. Having...
Creating a clear purpose as part of your brand identity and consistently remaining true to it is a defining factor in establishing your place in your industry....
For those of you following along at home, you should remember my previous blog in which I mentioned the importance of getting to know your brand. For the rest of you, the gist of it was, that...
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