10 Aug 7 SEO Tips You Need to Implement on Your Site Right Now
We’ve teamed up with WebRefresh, a leading SEO agency based in Sydney, Australia, to equip you with seven of the most important SEO items that you need to implement on your site right now. Regardless of whether you’re running a service or an eCommerce business, or whether you’re a seasoned SEO expert or an intrigued beginner, these 7 tips are paramount for strengthening your online presence and keeping pace with the competition.
1. Page Title Optimisation
Page title optimisation is a cornerstone of SEO. These key descriptors enable search engines to comprehend your webpage content. With diligent keyword research and keyword mapping, you can identify the search terms your audience uses, and strategically incorporate these keywords into your page titles. This dual action not only bolsters your rankings but also enhances your click-through rates from the search results page.
2. Meta Description Optimisation
Meta descriptions are the crisp summaries nestled beneath your page title in search engine results. While they don’t directly propel your ranking, an engaging, keyword-rich meta description can pique a user’s interest and persuade them to click on your page. Aim for meta descriptions between 50-160 characters that accurately and enticingly encapsulate your page content.
3. Keyword Optimised Headings
Headings carry immense value in SEO. Embedding pertinent keywords into your headings, particularly H1 and H2 tags, boosts your website’s discoverability. However, always remember that your content should serve humans first, then search engines. Therefore, ensure your headings make sense and deliver value to your readers.
4. Open Graph Data
Open Graph data is key for controlling how your webpages appear when shared on social media. By defining Open Graph tags in your HTML, you can ensure that the right title, description, and image are displayed, thereby enhancing click-through rates from these platforms. Each page on your site should have its unique Open Graph data for optimal performance.
5. Structured Data
Structured data holds a special place in Google’s algorithmic heart. This HTML formatting approach uses a specific vocabulary to guide search engines in interpreting content and presenting it in the Search Engine Results Pages (SERPs). For eCommerce sites, elements like product details, ratings, and prices are typical structured data items. For other sites, structured data can encompass information like business location, contact details, and author name. To learn more about implementing structured data, check out Google’s Structured Data Testing Tool.
6. Image Optimisation for Page Speed
Website speed is pivotal for SEO, and images significantly influence this. By optimising your images for speed through resizing, compressing, and using suitable file types, you can improve your site’s performance. Also, don’t forget to include alt-text for accessibility and an additional opportunity to embed your keywords.
7. Content That Follows EEAT Principles
Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) are the four pillars of superior content, as per Google. Your content should demonstrate your industry experience, showcase your expertise, reflect your authority, and foster trust. Regularly updating your site with insightful blogs, case studies, industry news, or informative guides can strengthen your EEAT profile.
SEO isn’t a one-time project; it’s an ongoing commitment. It calls for strategic planning, constant innovation, and a touch of digital savvy. Remember, a well-optimised website isn’t a luxury; it’s a necessity in today’s digital age.
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