Everyone seems to be jumping on the AI content bandwagon lately..and fair enough. Tools like ChatGPT have made it faster and easier than ever to get content out there.

But here’s the thing: while AI can be a great starting point, it’s rarely a free pass to better engagement or search rankings. Here’s why

Off-the-shelf templates might be quick and easy, but they won’t make your brand unforgettable. In a sea of sameness, slapping your logo on a generic design won’t cut it, you need visuals that feel like you from the first pixel. Real design goes beyond decoration; it’s strategic, original and built to connect.

Is AI secretly guzzling energy and wasting water? We dug into the real environmental impact, beyond the fear-mongering to find out what’s actually happening. Here’s what we discovered…

A strong brand isn’t just a log, it’s a foundation. And if it’s built well from the start, it can grow with you rather than needing constant reinvention.