The Most Underrated Brand Assets You’re Probably Overlooking
Let’s talk about the little things that make a big difference; those everyday brand touchpoints that can quietly shape how people see your business. You know, the ones that often fly under the radar but can make or break a first impression.
Think about it: every time someone interacts with your brand for the first time, whether it’s opening an email, filling out a form, or browsing your socials; what are those experiences really saying about your business?
Case in point: I recently had to fill out a specialist form that was emailed to me. (Side note: email is not a secure way to share personal data!) It was a fillable PDF and honestly... It was atrocious!! Misaligned boxes, no tab function, barely enough space to write - the whole experience screamed unprofessional. It immediately made me question the quality of the practice itself, which is not the reaction you want when someone’s about to pay a hefty fee.
It was a perfect reminder that form meets function isn’t just a design cliché, it’s essential. Your brand assets need to work beautifully and intuitively. It’s 2025; clunky design and outdated formats just don’t cut it anymore.
So, let’s look at a few assets that are often overlooked but can seriously impact how people perceive your brand:
1. Email Footers
Your email signature is often one of the first branded elements someone sees. Make it count.
Everything should be clickable: phone number, website, socials. A pasted JPEG signature? That’s a no. Keep it clean, modern, and functional.
2. Intake Forms
Ah yes, the inspiration for this very post! You don’t need to reinvent the wheel here: just make your forms simple, well-formatted and easy to complete. Clean design, good spacing, and clear labels go a long way in showing you value your client’s time and energy.
3. Proposal Documents
Proposals are one of your most powerful sales tools. When they’re clear, well-structured, and visually appealing, they build trust instantly. A well-laid-out pricing schedule, defined timelines, and clear next steps can easily be the reason someone chooses you over a competitor.
4. Personalised Brand Imagery
Stock photos can only take you so far. Showing your face, your team, or your process helps people connect with your brand before you’ve even spoken. It builds trust, relatability, and authenticity- all essential for modern business.
5. Car Signage
If you’re out on the road, your car is a moving billboard. Local visibility builds familiarity and trust, people start recognising your logo and that recognition matters when they’re ready to buy.
6. Social Media Presence
Even if you’re not posting daily, an active and up-to-date Instagram or LinkedIn page helps establish credibility. Use it as a shopfront; highlight your best work, share insights, and make sure your bio and pinned posts reflect who you are and what you do.
If you’re reading this and quietly nodding along, might be time to give your brand assets a little TLC. The good news? That’s exactly what our VIP Design Days are for; a focused, one-day overhaul to polish up the assets that matter most.
Ready to make every touchpoint count? Book your VIP Design Day here.
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