BRAND IDENTITY DESIGN
Branding is
so much more
than just design
A brand is so much more than a logo. It’s your entire visual presence
And with sooo much going on in the virtual world these days (advertising, algorithms, overload, oh my!), it’s more important than ever to stand out from the crowd.
Our branding and design studio is here to create a brand that ignites a spark, attracts your dream clients, and is a physical manifestation of your core values.
Your brand is the entire sensory experience and ‘world’ your customer walks into when they come into contact with your brand for the first time.
THIS IS HOW WE DO IT:
Let’s get down to [business] branding
1.
We do the research and deep dive into where you sit in the marketplace
Research may be a dirty word to some, but we love this initial part of the process. We find out all about who is buying your product or service and really dive inside their minds to find out what they want from you, what makes them tick, their pain points, and how your values-driven solution can solve their problem. This helps us design a brand that feels good, speaks to the values of you and your ideal people, AND entices them to buy.
We want to create a brand that makes your dream customer swoon, positions you as the expert (duh) all wrapped up in a super savvy user experience.
Win, win… win? We’re all over it like a glitter rash
2.
We design it all up with style, strategy and panache
Sure, we’re the masters of making things look stunningly aesthetic, but that’s not all we do. We design everything with your dream consumer in mind.
Remember writing teenage lists of your future ideal partner? (And trying to manifest winning $1 million… or was that just us?!) We make sure we’re ticking all the important points while creating your brand. And we co-create with you every step of the way.
Want to know the nitty gritty of how the whole shebang works? Head to our FAQs for a step by step.
3.
Print, post, perfection is the new signed, sealed, delivered!
Because nothing says launch with a bang like a suite of products custom designed just for your business (and your hot little hands). Those business cards you’ve been dreaming about? The ones with the bold typeface and the magic combination of letters that spell your n-a-m-e followed by CEO of the universe (or something). Yeah we’ve got that covered. After creating your brand we can help you with your website, or roll out your new brand across a range of materials with our VIP Design Day services.
We also work with a host of eco-friendly vendors to make sure your for-the-planet values see through to every touch point.
SOME RECENT RESULTS
Our packages
We all love clarity so let’s be upfront about pricing. Here’s a basic outline of our costings before we connect for a chat.
Visual Brand Packages
We tailor our brand packages to suit what your business needs to help you launch your new visuals with gusto.
Our basic package is chock full of value giving you everything you need to take ownership of your newly designed items. We create visuals that are not only beautiful but strategic, designed to capture the hearts and minds of your audience and get them excited about working with you.
There is also no gatekeeping here - we give you all the files and tools you need to manage everything you need in-house.
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A full logo suite + any other branding items created through the process (which may include brand stamps, wallpapers and other visual design elements - check out our portfolio for some examples)
Visual Art Direction and Guidance of the look and feel of your new brand which normally includes a selection of curated imagery to use alongside your new brand.
A style guide outlining how to display your new brand across all needed places. Includes logo usage guidelines, typography (font selection and use), your colours, imagery style and any assets created for your new brand.
The design of x2 other items to help you get started.
This could include: Instagram art direction and the creation of some social media templates, a shiny new proposal document, a presentation template, signage or a stationery pack including an html email signature.
If you need more items we can add these to the mix OR you can book us in for a VIP Design Day > to tick off your design to-do list after we have confirmed your brand direction and visuals.
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Branding Packages start at $6500 +gst
Visual Brand + Website Packages
Need the whole she-bang? We can of course help with that too.
With this juicy package, you’ll get all of the above design work PLUS a shiny new website design and development in either Squarespace, Kajabi, Wordpress or Shopify.
INVESTMENT:
FROM $13 575+GST
Head on over to our website page > for more information or arrange a call > to chat in person over zoom
Branding
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Absolutely!
To make things easier on your budget, we offer flexible payment plans. Instead of paying for everything upfront, we break down the cost into manageable chunks. We are super happy to work with you to find a pay cycle that will work for both of us.Branding jobs are normally split into x3 payments
Website jobs are normally split into x4 payments – or monthly payments
VIP Design Days need to be paid upfront before the day is reserved for you
Please note that final work will only be released once your full invoice is paid.
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Your brand is the whole picture.
It’s the entire sensory experience and ‘world’ your customers walk into when they come into contact with your business.
Branding is so much bigger than just a logo. It’s the connection, from your visuals and your content right down to the relationship developed when your staff answers the phone or the feeling someone gets when they walk into your store.
Your brand is your unique identifier; it sets you apart from every other business. Not only do you have to have a brand, it needs to be an awesome one that distinguishes you from all the rest. -
Colour psychology is the study of how colour influences people’s feelings and in turn, their behaviour.
Depending on where you are in the world, colours will represent a variety of things. They bring different energy to what we see and even how we process information.
Colour not only influences how you feel but, if used correctly, colour can stimulate subconscious responses in your body to make you feel hungry, to feel trust or to inspire impulse purchases.
For us, colour is a key consideration in your project and we use it to evoke all the emotions.
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Imagery drives beautiful design. Therefore, low-quality imagery = a low-quality end-result.
Where possible we absolutely recommend organising a professional photo shoot for 100% original imagery. But, we get it! We know that most small businesses don’t always have the budget to do this.
We can build budget into our quotes to source imagery as needed. Otherwise, we have good knowledge of where to find awesome free imagery for our projects.
In fact! We’ve written a blog about our favourite places to get the best images. Check it out here>
Unsplash is a particular fave of ours and we’ve curated a whole heap of their best stuff for you to browse through and be inspired by here >
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Over the years we’ve worked with many different photographers and have compiled THE LIST.
Depending on what style and type you’re after, we’ll recommend only the most talented people behind the lens who’ll best capture your brand.
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Incorporated into your proposal are the sourcing of images and we certainly take your budget into account. See “Good Images” question x2 above for more information.
Copy isn’t one of our main services, but we’ve got a network of people for whom it is. Just ask and we’ll connect you with the one who best aligns with your needs.
