The Space Within
Donna has been a client of ours for over 10 years, and as an interior designer, she understands the importance of great design—not just in the spaces she creates, but in how her business is represented. When she first approached us, she was seeking a logo that truly reflected her work after a frustrating experience with offshore designers.
MARKETING MATERIAL
Her original brand was designed as a timeless, sophisticated foundation, featuring organic shapes to symbolize the unique and practical spaces she crafts. With a calming, desaturated blue palette, the logo acted as a refined masthead, perfectly complementing her interior design work.
As her business grew, so did her vision. Donna’s designs have always been playful, bold, and deeply personal—incorporating quirky touches like statement wallpaper and unexpected bursts of color to make every space feel unique. It became clear that her brand needed to evolve to reflect that creative energy and set her apart from the sea of neutral, minimalist designers.
This brand evolution captures the heart of her work—imaginative, energetic, and full of personality. We introduced a vibrant color palette while preserving her signature indigo blue for brand continuity. The playful combination of serif and cursive fonts adds movement and creativity, and a custom shape library brings consistency and a pop of color to marketing materials.
Just like a well-designed space, a brand should tell a story, evoke emotion, and feel entirely authentic. Donna’s new brand reflects that evolution—modern, expressive, and unmistakably hers.
Collaborators
photographer: Elin Bandman
Messaging: Ochre Beige
At every step, Zoë and her team have not only been responsive to, and supportive of, my needs, they have provided expert guidance and creative, ‘out of the box’ solutions. The result is a beautiful, consistent brand image across both print and web media that truly reflects my business and to which my clients consistently engage with in a positive and exciting way. I couldn’t be happier with the result and look forward to the next stage of my brand development as part of our ongoing partnership