Bathworks Co
This newly launched bathroom renovation business on the Northern Beaches came to us wanting a sophisticated and timeless brand identity and website, to reflect the quality of their craftsmanship and the seamless experience they offer their clients. Their mantra? ‘Renovating your bathroom should be an exciting experience, not a stressful one.’
WEBSITE DESIGN
With a sole focus on bathrooms renovation, their service is purpose-built with high attention to detail, friendly customer service and a streamlined process that takes the headache out of home renovations.
As part of their branding package, we delivered a full suite of foundational materials including a tailored proposal document, a beautifully designed sales brochure, social media templates, signage along with a website that is currently in development.
Our scope included tone of voice development, brand strategy, content creation and visual design. We crafted a refined logo that’s minimal and modern yet rooted in classic shapes and forms. The contrast between thick and thin strokes in the font adds a sense of elegance and craftsmanship to reflect the businesses core ethos.
To complement the wordmark, we created a bold and distinctive brand icon. With sculptural curves that symbolise the brands connection to water and a sense of movement, it balances confidence with style embodying the brand’s dynamic yet grounded identity. For the colour palette, we landed on a timeless mix of warm beige and taupe for depth, soft off-white for balance, and a surprising pop of fluoro green to inject a sense of modern friendliness. It’s subtle sophistication with just the right amount of personality.
Collaborators
SEO Agency: Web Refresh
Her design sense is on point, marketing and brand knowledge so comprehensive and she makes the whole process a step by step brand transformation. With a background in marketing and design ourselves, we found Zoe’s insight invaluable and definitely felt assured that we’d hired the right person to build our brand. Will absolutely be recommending Zoe to anyone and everyone that needs brand, design and web work.