Saebe Naturals
After partnering with Saebe through our strategic brand workshop, we embarked on an exciting creative journey to transform this conscious soap brand from the ground up. While they initially approached us for a Shopify website, our collaboration evolved into something much more meaningful – a complete reimagining of their brand story and visual identity.
SHOPIFY WEBSITE DESIGN + DEVELOPMENT
With our creative director hat on, we helped to orchestrate every touchpoint of their brand evolution including writing the brief for specialist packaging designers Griffin & Grace, to help elevate Saebe's sustainable soap bars from simple products to powerful visual statements of environmental commitment. Our art direction guided both the packaging design and brand photography (beautifully captured by Moko Creative Crew) to reflect their authentic dedication to conscious living.
The brand's new visual language speaks directly to eco-minded consumers through thoughtfully chosen elements: a serene palette of neutrals and fresh Australian greens, paired with an elegant blend of modern serif typography and hand-cut lettering. Each design choice reinforces Saebe's commitment to sustainability, from their Melbourne-made, low-tox formulations to their steadfast environmental practices.
Finally, we brought their story to life through a custom Shopify website that creates a beautiful online home - one that not only reflects and uplifts Saebe’s brand ethos, but also proudly showcases their thoughtful packaging design. We curated a digital experience that balances form and function: selecting a typographic system that complements their packaging fonts while ensuring clarity and legibility online, and extending their earthy, Australian-inspired colour palette to bring warmth and cohesion across every page.
Collaborators
Packaging Design: Griffin & Grace
Photography: Moko Creative
Development: Code&
SCROLL THE IMAGE BELOW TO EXPLORE
From day one, Zoe dove deep into the heart of our brand, guiding us through the process of shaping our brand strategy, clarifying our vision and honing in on a personality that felt true to our values and product.
They brought a clear and cohesive art direction to every element from packaging design, to photography and web design; ensuring that each part worked seamlessly together to tell one consistent and beautiful story. Zoe was instrumental in helping us craft strong, clear briefs for both our packaging designer and photographer, which made the entire creative process smoother and more effective.
We’re so happy with the final result- a brand that feels whole, intentional and completely aligned. From the way our products look on the shelf, to how our website feels when you land on it. We couldn’t be happier with the outcome, and we’re so grateful for the clarity, creativity and care Zoe and the team brought to every step of the journey.