Joris
We developed both the logo and website for this emerging Newcastle based property business, crafting a brand that embodies playful sophistication. Think cheeky charm meets polished style, much like the founder himself.
WEBSITE DESIGN
Joris is a man of impeccable taste; he's spent years helping friends flip, renovate, and make smart moves in the property market, bringing a unique mix of street smarts, strategic insight, and undeniable flair.
Now launching his own agency, he’s set his sights on becoming a trusted name in the Newcastle property scene, offering sharp advice, local know-how and no nonsense support to both buyers and sellers.
We designed the logo to feature a finessed letterform, striking the balance between thick and thin strokes to convey refinement with just enough edge. It's the subtle art of contrast, elegant and lightweight yet grounded in confidence. The visual tone is open and approachable while firmly positioned in the premium space think “Upmarket with a wink”.
We then decided to bring an elevated colour palette including a cinnamon slate which sets the tone for rich, sophisticated and refreshingly different from the oversaturated palettes often seen in the category. Accents of sage green and masculine grey bring calm authority, while deep charcoal and warm sand add depth. We added a hint of desaturated red to introduce energy and boldness without overpowering the overall aesthetic.
The font system pairs modern professionalism with character, featuring delicate serifs to evoke a quiet authority and appeal to a design savvy, high end market.
Purpose built to generate high quality leads and drive bookings, the website brings the brand to life with a bold, cohesive visual identity. Every touchpoint is designed for memorability and trust, from typography to tone, layout to language.
Collaborators
Web Development Agency : Croissant & Baguette
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What stood out: -A clear roadmap that kept us on track -Regular check-ins that made feedback effortless -Designs that reflect our ethos in every detail
Not being my first business build, I truly appreciated her commitment to the project; our baby, our brand. Zoe didn’t just follow a brief. She immersed herself in our story and built a brand that truly connects.
As a Buyers Agent & Vendor Advocate doing things differently in Newcastle & Sydney, our brand and new website needed to reflect that and speak directly to our audience. I’m extremely happy to see www.joris.com.au up and running. Since launch, everyone keeps commenting on it. I’ll recommend Zoe to anyone who wants a seamless, high-impact brand experience.