Peninsula Homes
From the outset this was a pairing that seemed destined to work. Peninsula Homes design & build homes; we design and build web homes and design identities. It was a blueprint for greatness!
BRAND CREATION
MARKETING MATERIAL
VEHICLE SIGNAGE
OTHER COLLAERTAL
Northern Beaches experts in building Peninsula Homes originally came to us wanting to refresh their website, feeling the time was ripe to elevate their brand and better represent where they sit in the industry.
Their old logo was made when they first started over a decade ago & was static, clunky and didn’t capture their sophisticated end-to-end service or current ethos. We began, as always, by digging deep into the company's core pillars and devised a strategy to showcase their passion and personalised service for creating homes that exceed expectations.
We started by choosing a calming and neutral colour palette of coastal greys, taupes, sand and charcoal to create a polished, calm and trustworthy ambience, aligning with their core brand values. Their new logo embodies elegance, reflecting their dynamic projects by blending traditional and modern elements, with a sturdy yet graceful sans serif font, capturing the brands commitment to quality, as well as a sense of their calm and collected Northern Beaches personality.
We then crafted the iconic PH roof illustration, to serve as a visual symbol, enhancing the brand identity by subtly indicating their core activity - building houses. Alongside their project work we included additional imagery of local beach scenes to capture the essence of living on Sydney’s Northern Beaches as well as images of high-end building materials such as marble, grainy wood, and granite to add texture and elevate the brand’s visual aesthetic.
Collaborators:
Website Copywriting: Frankly Write
Website Development: 1 Vine Design
SEO: Webrefresh
From the very first meeting, Zoe bought incredible energy and an innate ability to really listen & understand our business and how we wanted our brand, and the website to look and feel. Her team have captured this perfectly!