NIODA
The National Institute of Organisation Dynamics Australia (NIODA) is all about helping people and organisations think differently in the face of workplace complexity. With 40+ years of systems psychodynamics behind them, their work is layered, nuanced, and deeply human. Our job was to build a new web home that translated their expertise into a digital experience that feels clear, engaging and clearly captures their two different services: their teaching arm and professional services in a clear accessible way.
The brand design was already locked in: a punchy, bright colour palette paired with approachable, legible typography. Our task was to take that creative system and build a website that worked hard for NIODA’s diverse audiences: students, academics and large organisations. That meant tackling the site’s most pressing issue: information architecture. The previous site buried content in complex pathways. We had to deconstruct it, strip it back to its bones, and rebuild it into something intuitive and user-first.
We reimagined the entire content flow, mapping out a clear, simple navigation structure. The goal was “easy as pie”. Users should land on the site and instantly know where to go. Beyond usability, we layered in subtle credibility markers and benefit-driven messaging to strengthen NIODA’s value proposition. A custom icon suite was designed which was simple, suggestive shapes that capture complex ideas and act as visual metaphors for NIODA’s work.
The original brand concept which was a page-turn graphic representing “peeling back the layers” became the backbone of the web design. We echoed this theme in layouts, transitions, and UI elements, giving users that sense of uncovering new possibilities as they moved through the site. To reinforce the systems psychodynamics narrative, we leaned into natural systems such as fungi networks, coral ecosystems, dynamic groups in nature all to be used as a visual storytelling device.
This was no small job. We delivered 30 fully templated pages, each designed to flex within the brand’s new digital system. From strategy through to execution, we project-managed the entire design stream and hit the one-month timeline we promised, a serious feat given the scale.
The result is a website that mirrors NIODA’s mission: a place where complexity feels approachable, ideas feel alive, and users can find exactly what they need without friction.
Collaborators
Brand Design: Creative Resort
Web Development Agency : Croissant & Baguette
Animation: Sarah and Lachlan
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