WEBSITE SHOWCASE

Constellation Brand
Fine Wines

THE BRIEF

Current shopify site had been made by the internal marketing team and wasn't capturing their prestigious range or upmarket service.

PLATFORM:
Before: SHOPIFY
After: SHOPIFY
SIZE:
11 pages
COMPLETION:
2025

BEFORE

Lacked sophistication

AFTER

The-Design-Order-CBFW-1.jpg
The-Design-Order-CBFW-2.jpg
The-Design-Order-CBFW-4.jpg
The-Design-Order-CBFW-5.jpg
The-Design-Order-CBFW-6.jpg
The-Design-Order-CBFW-7.jpg

DEVELOPMENT UPDATES

1 CUSTOM
THEME

their team can edit
without code

10 BRANDS

across one storefront

0 CODE
CHANGES

to edit a page.
Every section and block
is set in the theme editor

1 COMPLIANT
FRAMEWORK

across Australian and New
Zealand stores

DESIGN UPDATES

  • Reimagined the brand online through refined typography, clean layouts and striking imagery to create a sophisticated, premium aesthetic.

  • Elevated product presentation through premium imagery, tasting profiles, awards and detailed information to support confident purchasing decisions.

  • Completely restructured the user experience to make browsing, discovering and purchasing wines more intuitive and engaging.

  • Introduced smart filtering, featured collections and strategic product recommendations to simplify navigation and encourage exploration.

  • Brought together compelling brand stories, imagery and thoughtfully structured content to create a richer, more immersive brand experience.

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