Cheeky Kiwi
WEBSITE SHOWCASE
THE BRIEF
One of the top travel companies in New Zealand, yet users complained about long loading times when booking tours and struggled to find the information they needed.
PLATFORM:
Before: WordPress
After: Custom CMS
After: Custom CMS
SIZE:
100+ pages
COMPLETION:
2025
BEFORE
Hard to load
AFTER
DEVELOPMENT UPDATES
37
% INCREASED
CONVERSION
CONVERSION
in sessions that book
43
% CITED IN AI
ANSWERS
ANSWERS
named or linked in 65 of 153 answers to its customers’ questions
15
% INCREASED
CROSS SELL
CROSS SELL
From 1.03 to 1.18 per booking. Sold in the cart.
2
SEC
PAGE LOAD
PAGE LOAD
down from 10 seconds or more on the old site
2
BRANDS ONE
CODE BASE
CODE BASE
Cheeky Kiwi + Crew Adventures share the platform and the CMS
DESIGN UPDATES
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Brought Cheeky Kiwi Tours’ new brand identity to life through a vibrant, engaging website that captures their playful personality and distinctly New Zealand character, incorporating striking destination imagery, culturally inspired patterns and a carefully considered typography system.
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Completely restructured the tour browsing experience, replacing slow, difficult-to-navigate listings with intuitive tour cards that immediately communicate key information, including duration, location, experience type, pricing and highlights, making it easier for customers to discover and compare experiences.
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Redesigned individual tour pages to create a clearer, more engaging booking journey, introducing improved booking calendars, easy-to-follow itineraries and clearly structured information covering inclusions, tour highlights and reasons to book.
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Strengthened credibility and customer confidence by integrating prominent TripAdvisor reviews throughout the website, showcasing Cheeky Kiwi’s exceptional reputation alongside their local expertise, industry partnerships and personalised approach to touring.
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Elevated the overall user experience through compelling imagery, improved content hierarchy and intuitive navigation, creating a faster, more seamless journey from initial discovery through to booking.
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Encouraged further exploration and cross-selling through strategically placed tour recommendations and scrolling promotional banners, helping visitors discover additional experiences relevant to their interests.
