Odellan

Launching with a range of magnesium sprays (with perfumes and more to follow) the brand’s ethos is rooted in nature: graceful, grounded and dependable. They wanted their identity to embody connection, a distinctive presence and an earthy, tactile feel. Our mission was to create branding and packaging that communicated all of this - authentically and effortlessly.

We began with a flowing, modern logo featuring custom typography that strikes a balance between delicacy and strength. From there, we layered in nature-inspired textures and imagery to give the brand a warm, organic aesthetic. The earthy Australian colour palette adds depth and richness, while also ensuring the product stands out on shelves and invite people to pick them up.

A unique touch is Zoe’s hand-illustrated icons, designed to add character and a sense of uniqueness to the identity. The typography pairing combines a refined sans serif with a more contemporary, slightly edgy typeface: blending elegance with modernity.

We also created a distinctive brand icon symbolising open hands and a sense of flow and giving. Each product features a unique bohemian-style frame variation, creating visual consistency while allowing subtle individual expression across the range.

The final result is a brand identity that honours this skincare label’s core values - earthy, conscious, and genuine. It’s designed to resonate with those who crave honesty and soul in a space that’s often saturated with over-promises and under-delivery.