Mooncycle Botanicals

We had the thrilling opportunity to design the visual identity for Mooncycle Botanicals, a new brand focused on women's wellness. Founded by talented mother and daughter team, a naturopath, and a psychologist, their handcrafted naturopathic powders help empower women to love their bodies throughout all stages of their cycle, and to bring harmony to the mind, body, and spirit.

From the outset, we knew this project needed to feel nurturing, calming, and empowering—all while being fresh and modern. We crafted their entire visual identity, starting with custom illustrations that reflect the core ethos of support and care. The colour palette was carefully chosen to evoke a sense of calm and balance, drawing inspiration from the soothing waves of the ocean—a soft, grounding presence that connects the user to a sense of peace.

Our design extended to packaging that feels both elegant and approachable, aligning perfectly with the brand’s mission. We also built a sleek, user-friendly Shopify website that mirrors the holistic feel of the brand, making the entire experience cohesive and visually harmonious.