Bawtree Design
Logo Creation
Website Creation
Her existing classic, Hamptons-inspired branding was no longer aligning with her business’s evolving focus. With a clear vision for modernizing her brand, Nerida aimed to reflect her deep commitment to sustainable design and showcase her 30 years of architectural expertise. She sought a refined identity that embodied a sleek architectural aesthetic, characterized by smooth lines and a modern minimalist approach.
We transformed her brand by creating a typographical icon that integrates the B+D letterforms into a stylish, monogrammatic mark to accompany her updated logotype. This mark became the centerpiece of her new identity. On her website we employed sleek, modern fonts for a progressive yet sophisticated look. We stripped away the clutter and embraced a minimalistic aesthetic with a precise typographic grid. The refined color palette of charcoal and light sand, paired with sophisticated minimalist layouts, draws full attention to her remarkable architectural work. This elegant and modern approach encapsulates Nerida’s ethos and elevates her brand to resonate with a discerning audience.
Zoe from the Design Order is an excellent designer and I have worked with her twice now as she is so easy to work with. I love that she is on top of all the latest technology and styles for websites and branding as well as being able to interpret and improve my design ideas. I highly recommend Zoe & team and look forward to the next time!