Constellation Brands
We recently redesigned the ecommerce experience for Constellation Brand’s Fine Wines & Craft Spirits network, an exclusive members platform offering prestigious Napa Valley wines and boutique American spirits across Australia and New Zealand.
While the brand had already been thoughtfully refined, the existing Shopify site wasn’t reflecting the calibre of the product or the luxury experience it needed to deliver. Working within the constraints of a fixed Shopify template, our focus was on transforming a rigid structure into something that felt premium, intentional and worthy of a high-end wine portfolio.
A key part of the transformation was rethinking the entire UX and purchasing journey, ensuring it felt seamless, intuitive and considered at every step. We introduced a new naming and categorisation system for the wines, which immediately elevated clarity and added a sense of hierarchy and collectability to the range. This was paired with a full visual overhaul: refined layouts, elevated imagery and integrated typography that reinforced the brand direction. Our go to developer Alex, carefully coded custom elements into the template without compromising site speed, ensuring a fast, stable backend. The result is a digital experience that finally matches the luxury of what’s inside the bottle.
Collaborators
Web Development Agency : Croissant & Baguette
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