Cheeky Kiwi Travel

With a bold brand identity already established by Croft Creative Studio and working alongside Alex from Croissant & Baguette on development, the design riddle was translating an energetic, complex colour palette into a structured, modern system without losing its personality.The design solution focused on clarity through hierarchy and modularity, introducing a scalable card-based system to support a large tour inventory and enable effortless scanning, comparison and booking. Strong typographic contrast, immersive New Zealand imagery and considered white space created a balance between vibrancy and usability, making a high-volume, content-heavy experience feel intuitive and easy to navigate.

The UX was rebuilt around real booking behaviour, simplifying decision-making and supporting multi-tour purchases within a single journey. Improved structure, faster performance and clearer conversion pathways led to a 35% increase in activity and a significant uplift in both purchases and multi-tour bookings, delivering measurable impact for a large-scale business.

Consistent layouts, refined UI and strategically placed trust signals improved confidence throughout the experience, while a clean, system-driven approach reduced cognitive load and increased usability. The final result is a high-performing travel platform that captures the energy of the brand while delivering a seamless, scalable booking experience from discovery through to checkout. Every touchpoint was designed to feel inviting, seamless and full of energy, from first click through to checkout. This project is a good reminder that design alone isn’t the whole story. But when design, strategy and execution align, the outcome can genuinely move the needle.

Collaborators

Web Development Agency : Croissant & Baguette