Colour Your Brand for Success: The role of Colours when it comes to Subconscious Branding

There are MANY different pieces that make a good brand that will resonate with the right customers and build strong connections with your target audience.

One REALLY important piece of that puzzle is colour choice and what you can do to make your brand POP!

Have you ever found yourself drawn to a particular brand without really knowing why? Or, on the flip side, have you ever had a negative gut reaction to a brand for no apparent reason? Believe it or not, your subconscious mind could be playing a big role in these reactions, and one of the key factors at play is your perception of the brand's colours.

Colours have a powerful effect on our emotions and can trigger specific associations and reactions in our subconscious minds. This means that the colours you choose for your brand can have a significant impact on how your audience perceives your brand, and how they feel about it on a subconscious level.

An example of some well known brands and their associated meanings.

For example, if your brand uses shades of blue, this can be associated with feelings of trust, loyalty, and professionalism. This is why many financial institutions use blue in their branding, as it helps to convey a sense of stability and reliability. On the other hand, if your brand uses red, this can be associated with energy, elation and significance.. This is why many fast-food restaurants and sports brands use red in their branding, as it helps to create a sense of urgency and excitement.

But it's not just about the individual colours you use - it's also about how you use them in combination with each other. A well-designed colour palette can help to create a cohesive and visually appealing brand which combines certain feelings together, while a poorly designed color palette can create confusion and discordance.

So, how can you use this information to your advantage?

First, you need to decide on and understand your brand's personality and values. If you haven't done any brand strategy work before we can highly recommend downloading our Branding Essentials Workbook here > and working through its pages. It will help you to determine your core brand pillars and the juicy things that makes your business different from everyone else.

Once you have worked out your vision, mission and brand values you then can use that knowledge to inform your choice when it comes to choosing the right colour palette that aligns with these traits. You can use Canva’s excellent colour tools here > to help you choose the right colour mix for your brand if you are unsure on how to go about this.

From there, you need to use your chosen colors consistently, across all your branding materials, from your logo to your website, to your product packaging.

By doing so, you can create a strong, memorable brand identity that resonates with your audience on a subconscious level. And, in turn, this can help to build trust, loyalty, and positive associations with your brand.

So, don't underestimate the power of your brand's colours - they could be the key to unlocking your audience's hearts and minds.

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