5 reasons you need to get your branding right from day 1
As a small business owner, branding often gets filed as a nice-to-have, or as something you need to build up to. It’s often considered an unnecessary expense and that you need to have made a certain amount of money in order to justify taking that step. The problem with this type of thinking is, establishing your branding from day 1 is critical to achieving business success. Here, let me talk you through the 5 reasons why you need to get your branding right from day 1.
Great branding will ensure your business is:
Professional – no matter what your business does, in those early days you will spend a lot of time reaching out to new clients. Whether you’re standing at a market stall, sending out your portfolio or meeting people face-to-face, you’ll need to make a good impression. The best way to ensure you’re doing just that is by having clear, consistent branding. What ever it is that you leave with your customers it must perfectly encapsulate your business, leave them wanting more and with the knowledge of how to get it.
Visually consistent & recognisable – regardless of where people see your business, they must be able to connect those sightings with each other, and to your business. Consistent branding will provide you with a logo to use across each social media platform, it will ensure you have a specific font you use in each document you send out and, that your colour palette is uniform across all of these. That way, when people see your brand, they instantly recognise it.
Attracting the right people – when good branding is created, each decision in its creation has been made with a specific audience in mind. It will have been designed to appeal to that person who truly needs what you’re selling and, to ensure they know that you will meet their needs. Conversely, if your branding doesn’t have a target market, you’re guaranteed to spend much of your time filtering out people who aren’t entirely sure what you’re offering or, if it’s what they’re after.
Connecting with people – carefully crafted branding doesn’t just appeal to people, it evokes an emotional connection, something which is invaluable in business. Your branding will speak directly to your target audience and spark that connection which will take them on the journey with you. They will become a part of your team and, if managed correctly will be your biggest advocates.
Solidifies your message – branding will ensure consistency in your message, as well as your visuals. The words you use and the tone you use them in will capture the attention of your dream clients and, because you’ve carefully planned this out, these words and tone will be the same no matter where you’re using them. As with your visuals, when your messaging is clear and consistent it will be easy for your audience to recognise your business and what you stand for.
I’m pretty sure now you’d agree in the value of nailing down your branding, right from the beginning of your business journey. No longer can it be filed as a nice to have or as something which needs to be earned. Getting your branding right will set you up for success and ensure your dream clients connect with you from day 1.
The good news is, we have created the only branding workbook you’ll ever need. With businesses just like yours in mind, we’ve put together all the necessary information to guide you through creating, or refining, your brand to ensure it’s consistent, robust and AWESOME! Take a look at it here>
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