WHAT’S COLOUR PSYCHOLOGY AND WHY IS IT IMPORTANT?

Colour psychology is the study of how colour influences people’s feelings and in turn, their behaviour.


Depending on where you are in the world, colours will represent a variety of things. They bring different energy to what we see and even how we process information.


Colour not only influences how you feel but, if used correctly, colour can stimulate subconscious responses in your body to make you feel hungry, to feel trust or to inspire impulse purchases.


For us, colour is a key consideration in your project and we use it to evoke all the emotions.