04 May WHAT IS A BRAND? AND WHY DO I NEED ONE?
Your brand is the whole picture.
It’s the entire sensory experience and ‘world’ your customers walk into when they come into contact with your business.
Branding is so much bigger than just a logo. It’s the connection, from your visuals and your content right down to the relationship developed when your staff answers the phone or the feeling someone gets when they walk into your store.
Your brand is your unique identifier; it sets you apart from every other business. Not only do you have to have a brand, it needs to be an awesome one that distinguishes you from all the rest.