The power of perspective
Something which I find fascinating in life is the way that you can have two people who experience the exact same thing with a different view.
Breaking down brand jargon, one acronym at a time!
Okay people let’s talk acronyms, because while we may think we sound smarter filling our conversations with acronyms, I tend to think it doesn’t exactly work like that...
Brands that stand out, stand for something
When I think about the people who have left a significant impact on my life, the consistent thread which connects each of them is their clear, unwavering purpose.
When good branding makes for good business
Good branding is not just clever marketing, it’s good business. Here are 4 awesome wins you’ll notice when you implement consistent branding.
If your brand walked into a bar, what would they order?
Understanding your brand personality will ensure you’re appealing directly to the people who need it. Here’s how to get to know yours.
The 3 things you need to stop doing NOW to improve your branding
When it comes to developing a kick-ass brand for your biz, there’s a few things you need to stop doing NOW!! Sit back, imma walk you through them.
Why brands are letting their hair down
Mix up your business branding by making it fun and filling it with your brand’s personality. Your customers will love you for it.
What is your scrappy branding costing your business?
Scrappy and disjointed branding is sending the wrong message to your clients and costing you their business.
The problem with all the free design templates out there
They may seem great at first but, those free design templates may in fact, be doing your business branding a disservice.
5 reasons you need to get your branding right from day 1
Nailing your branding from day one sets the foundation for a professional, consistent, and recognisable business that connects with the right audience and solidifies your message.
4 side effects of good branding
Good branding does more than just look nice—it weeds out irrelevant clients, positions you as a leader in your field, makes you proud to show off your business, and simplifies decision-making by giving you clear direction.
Your branding isn’t about what YOU like
A super common misstep when starting out in business is getting so caught up in the creating, styling and planning of your new brand you forget about the main points….
You’ve got a logo! Now what?
We talked before about how your logo is not your brand. Here we chat through all the other things that come after that step.
Let’s talk about why your brand needs a mood board
A moodboard is essential for a new brand design because it brings visual clarity and cohesion to a brand’s identity before diving into the design process