16 Jun Platform perfect
When building your business you are sure to be sending… many HUNDREDS of emails out into the universe. You’ve got announcements to make, special offers to give, and useful content to share, or perhaps you need to manage your customer transactions such as order + delivery notifications.
Choosing the right platform can be… if we’re real, a complete mind fu*k. A quick search on the WWW will reveal options galore, all with their own technical jargon, features and packages. Not only this, you need to ensure you comply with the General Data Protection Regulation (GDPR) by managing your database correctly, and that you are only marketing to people who have opted-in, and giving people the option to unsubscribe.
To help make your decision easier we’ve compiled our top points to consider when choosing what is right for your business:
Think beyond price – The temptation to simply choose the free option is not always the best option. Rule of thumb is to use a specific email marketing tool or platform, opposed to the standard business Outlook or G Suite.
Contact management – The bones of all email marketing platforms is your contact list. You’re going to want the ability to store contacts, add and update manually, and import from other lists and systems.
Tagging and segmentation – Knowledge is power when it comes to email marketing. Making sure the platform you choose has the ability to tag and segment will set you up for success when the time comes.
Customer journey builders – One of the most effective email marketing strategies is to create killer customer journeys. Think of these as personalized and targeted emails to your audience using your customer’s data.
Integration – Running a business is hard enough, so you make sure you take some of the headache out by choosing a platform that plays nicely with the other platforms you use.
Growing with your business – You might be just starting out now, but in a few years time when your business is humming along, you’re going to want your email marketing platform to still be working for you.
If you ever want to have a chat about creating an unforgettable brand or website for your business feel free to schedule in a complimentary 15 minute chat here.
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