01 May Let’s get a little meta
Want to know how the information we collect here:
Ends up looking like this:
When I’m creating a beautiful and aesthetically pleasing website, I’m also ensuring that, behind the scenes, your website is communicating all your important information to search engines such as Google.
A meta-description uses the HTML code of your website to provide people searching for businesses just like yours a brief snapshot of what they’ll find on each site. This is why you want your meta description to be accurate (for Google) and enticing (for the searchers!).
To ensure each component of your meta description is on point, take a look at this breakdown:
- Keywords – choosing keywords can feel HUGE but it doesn’t have to. Get in touch with an SEO agency and have them take care of your keywords for you or, to DIY, have a play around in Google. Simply type some relevant terms into the Google search bar and see what people are searching for. You can get an idea of how competitive the words are by the number of results listed directly below the search bar. As well as that, you’ll see suggestions for other relevant searches when you scroll to the bottom of the page.
- Page title – make it relevant to the page content and fill it with keywords.
- Page description – should be no longer than 155 words but, you don’t want it to be too short either. Its purpose is to clearly articulate the information on each page and, where possible, include a call to action to hook those potential customers.
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