Photo by David Calderón on Unsplash

Intimately knowing your target audience is one of the most important things you need to nail when starting out your business.

You need to know who they are and what problems they want solved so you can focus all your efforts around this. Learn about them – how they talk, what they like and what they don’t, so you can build a brand which will be 100% aligned with them.

Why is this important? Give them what they want, or solve their problem and they will want to engage with, learn from AND most importantly buy from you!

How to figure this out?

We have put together some handy worksheets for you to download to help you strategise who your ideal client is. We believe in going all the way… Give them a name, learn about them and implement your product or services around their wants and needs.

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